Ford Towing Bootcamp

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Bootcamp is not just about the instruction, it’s the emotional design of the experience.

We’re not only teaching:

• Behind-the-wheel practice
• Towing basics
• Ford towing tech
• Equipment and towing set up

We’re also removing fear…

We’re providing reassurance without our customers feeling judged.

The results showed that this matters.

After the experience:

• 77%  increased their knowledge of Ford towing features,
• 87%  more likely to purchase
• 97%  likely to purchase accessories
• 90% of non-Ford owners left more likely to purchase a Ford.

So what that tells us is that,

When you design for confidence, you create knowledge. Knowledge creates trust.
And trust changes behavior.

fordtowingbootcamp.com