FORD OFF-ROAD ADVENTURES

---

 This experience addresses several barriers:

• Fear of damaging the vehicle
• Fear of getting stuck far from help.
• Time and effort required to plan a trip
• Lack of off-road and camping experience

We didn't just create access to a trail.
We created access to confidence.

The pilot results:

• 100% attendee satisfaction
• 100% interest in attending a future event
• Overlanding confidence went from 40% pre-event to 94% post-event,
• Off-road confidence went from 42% to 100%.
• A strong demand even before marketing fully launched
• A waitlist that kept growing.

ford.com/experiences/off-road-adventures