LINCOLN BLACK LABEL
Project Overview
- Increased brand awareness through a intuitive immersive experience and capture customers at the top of the purchase funnel.
- Wall leverages several core values that have the power to create both a physical and emotional connection to the Black Label Brand.
- Created and inspired by how the designers and engineers saw the Lincoln Black Label Brand…It came from the heart.
- More powerful visual storytelling method helped to evoke emotion. Through research and data we found that consumers primarily use emotions such as personal feelings and experiences rather than information like brand attributes, features, and facts.
- Multiple analytical gathering tools installed & on-site interviews.
- Interaction times averaged 4 minutes.
My Role
- An on-line education program that provides patients with information about what gout is and how it can become a chronic issue.
- Provides patients with educational information on how to manage their gout without it becoming a chronic condition.
- Designed to allow the patient fun and interesting ways to learn about gout and help them prepare for a visit with their doctor
TIMELINE:
3 weeks User Research
5 weeks UI/UX design
9 weeks Development
INTERACTIVE TOUCHSCREEN COMPS
SCREEN COMPS
